CanO Water

CanO Water does exactly what it says on the tin.

It’s water in a can, and what the company describes as an “infinitely recyclable alternative” to environmentally unfriendly plastic bottles. Recycle your CanO and you could find it back on the shelf in as little as six weeks.

I was commissioned by CanO’s PR agency to support the brand’s 2016 UK launch, and wrote the press release for the initial media push. Listings at Whole Foods, Selfridges, Ocado, Kew Gardens and other major retailers and wholesalers soon followed.