Evolved By Nature

Evolved By Nature believes in healthier relationships — between people, the things they love, and the world they live in. And they’re making it happen with bioharmonious Activated Silk™ technology, a naturally sustainable alternative to the harmful chemicals used to make everything from skincare to sweatpants and non-stick pans.

I spent two years as Evolved By Nature’s head writer and editor, working closely with my design partner to establish a distinct identity and voice across several key channels: web, social, PR and business partnerships. Branded content was intended to educate customers and partners on the ubiquity of chemicals in consumer products while positioning Activated Silk as a healthy, sustainable and scalable alternative. 

Key deliverables included B2B website copy for textile and personal care applications, a customized web quiz to gather relevant information from potential partners (updated for quarantine-style video conferences!) and prototype versions of co-branded marketing materials to establish brand awareness and equity. I was also responsible for submitting Evolved By Nature for industry awards, and the company was subsequently honored in Fast Company’s 2018 and 2019 Innovation By Design Awards.