iQualTech

One of Amazon UK’s top independent sellers, iQualTech creates affordably priced accessories that make everyday technology better and easier to use. Think fast-charging lightning cables, surround-sound Bluetooth headphones and speakers, ultra-bright bike lights and all that tech-y stuff.

I was brought in as a freelance copywriter and creative director to refine brand communications and create a 30-page investment deck ahead of a major equity crowdfunding campaign. While design was limited by Amazon’s design templates, I set tone of voice guidelines, provided boilerplate e-commerce and social copy, art directed photo shoots and helped to mentor the company’s small team of apprentice marketers.

The campaign exceeded its funding target within its first week, with more than 175 investors signing on to support iQualTech’s growth strategy across sourcing, marketing and new product development.