Silk Therapeutics

Silk Therapeutics is reinventing skincare from the ground up with its proprietary Activated Silk™ technology. By partnering with the skin’s primary protein, collagen, this age-defying clean ingredient promotes a naturally healthy and youthful complexion — all while replacing entire classes of harmful chemicals commonly found in cosmetic products.

The problem? While Silk Therapeutics offered a compelling solution, a lack of clearly defined branding left it lost in a saturated beauty marketplace. My design partner and I were tasked with evolving the brand’s existing look and feel to deliver on a new strategy centered around the philosophy “real results, real clean.”

As the project’s senior writer, I led the verbal brand refresh, setting and executing creative guidelines across several communications touchpoints. These centered around the newly created brand voice (“the thought-provoking guide”), with design offering informative, meaningful and clean graphics to strengthen the messaging whenever possible. The brand refresh was received well internally and externally, with redesigned email communications contributing to a 69% increase in sales within the first year.