SmartPak Equine

Founded by riders, for riders, SmartPak is your one-stop shop for everything equine: from customized supplements to coordinating apparel and gear, barn supplies, and everything in between. I was responsible for crafting clear and concise copy that would translate across all channels and emotionally resonate with horse owners and riders of all ages, disciplines, and experience levels. This content spanned weekly marketing emails, blog posts, product descriptions, horse health resources, print catalogs and mailers, social media assets, and much more, each interweaving annual campaign messaging while maintaining the brand’s helpful, knowledgeable, and down-to-earth tone throughout.